The Focus has shifted from Inside-Out to Outside-In

I am frequently asked to summarise the difference between the inside-out industrial/information age mindset, and that of Outside-In (think Apple, Google, Zara, Zappos, Emirates etc.) thinking and practice. So here to answer that request (and from a section in my upcoming new book) is the overview.

Over the following weeks we will delve into each area and I will provide examples and case studies of each aspect of this Copernican shift.

Next week we’ll start by reviewing the Customer Aspect  

Join us at the CPP Master Class London http://londonmasters2012-estw.eventbrite.com  

The post The Focus has shifted from Inside-Out to Outside-In first appeared on CX Obsession - for Process & Experience Professionals.

The post The Focus has shifted from Inside-Out to Outside-In appeared first on CX Obsession - for Process & Experience Professionals.