Outside-In. A definition?

“Outside In is a way to focus anorganisation on doing one thing,achieving one goal and doing it right.By focusing the organisation on this one goal,the unnecessary complexity of all other thingsthat do not contribute to this goal can be eliminated.

Outside Inners know that customers are the keyto achieving this goal.”Steve Towers & David MottersheadSome organisations may avoid the term Outside-Inand use other terms such as ‘customer centricity’ or‘customer alignment’. But at their heart such approachesfit this definition precisely.

The post Outside-In. A definition? first appeared on CX Obsession - for Process & Experience Professionals.

The post Outside-In. A definition? appeared first on CX Obsession - for Process & Experience Professionals.