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- It is Needs not wants, stupid.
It is Needs not wants, stupid.

So let’s get scientific about the customer experience and scrap those dumb surveys that are subjective, self-selecting and geared to understanding wants.
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The post It is Needs not wants, stupid. first appeared on CX Obsession - for Process & Experience Professionals.
The post It is Needs not wants, stupid. appeared first on CX Obsession - for Process & Experience Professionals.