Customer Experience Management (CEM) definition

Honestly, someone has got a grip on this. How can a definition be so difficult to come by? They are either soft, fluffy and meaningless or, try as they might, nothing to actually do with delivering successful customer outcomes. So there you have it, and here is the definitive definition:

The post Customer Experience Management (CEM) definition first appeared on CX Obsession - for Process & Experience Professionals.

The post Customer Experience Management (CEM) definition appeared first on CX Obsession - for Process & Experience Professionals.