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3 Must know themes that are emerging around the CX

The Future of Customer Experience

  • In 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% in 2010. (Gartner)

  • By 2017, 50% of consumer product investments will be redirected to customer experience innovations. (Gartner)

  • By 2020, customer experience will overtake price and product as the key brand differentiator. (Walker Information)

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